According to Craig Davidson, his greatest achievement since launching the Elliot Tractor Works (ETW) with his father, Francis, is having attracted enough satisfied customers to remain in business for 20 years. “It’s a real achievement when your customers become friends and you are able to keep the doors open for two decades,’’ he says. What is more, these achievements were attained against the odds. For example, ETW was launched with very little access to capital and in near-derelict buildings. Furthermore, poor municipal services including no running water, increases in steel and spare...